Friday, January 11, 2008

SEO CV, SEO Resume, SEO Expert India


Flat No.264, 'B' Block, G1,
Nethaji Street, Gnanamoorthy Nagar,
Ambattur, Chennai – 600 53.
Mobile No: +91 – 99625 11010


  • 8+ years of experience in the areas of Search Engine Optimization (SEO), Market Research, Business Development & Technologies. Extensive experience in executing projects involving
  • Search Engine Marketing (SEM), Social Media Optimization (SMO), Web Analytics, Market Research including online consumer behavior, understanding Search Engine behaviors, etc
  • AdWords Qualified Individual with Specialization in Search Advertisement
  • Certified Microsoft Advertising Professional
  • Instrumental in Strategizing for web promotions and single handedly driving millions of organic traffic to company websites and indexed billions of web pages in major search engines.
  • Handled more than 35 client base and significantly raised rankings of client's websites within top 10 in major search engines (Google, Yahoo and MSN/Bing) for most of the keywords.
  • Gained extensive experience and understanding of Web Analytics (Click Tracks, Google Analytics and etc), Google AdWords and Google Adsense for client accounts.
  • Good communication, interpersonal, problem solving skills and spearheading a team of Executive to excel in performance and client deliverables for carrying out various SEO campaigns.
  • Analyzing requirement and providing web promotions solutions to clients' which involves designing & implementing Search Engines Marketing plans Operational strategies like Keyword research, Competition analysis, Site analysis, Search Engine Marketing (SEM) Plan, Web Penalty Solutions, Web Marketing Strategies, etc
  • Pre analyzing solutions for potential clients Content Management and optimization based on Latent Semantic Indexing (LSI) Supervising & monitoring the complete execution of the projects in terms of planning the objectives, operations, time frame, quality checks, etc.
  • Relationship management with key clients for ensuring their satisfaction with the services to enhance & retain business Constant research & up-gradation of knowledge regarding Search Engines and technologies Impart training to SEO Trainees and Support Executives Inter Departmental co-ordination related to the workflow and quality of deliverables.
  • Have received appreciation from the top-level management for executing projects within the set time and demonstrating outstanding performance.
  • Proficient at conducting pre & post sales support & presentations for business development.
  • Resourceful at maintaining cordial relations with international clients mainly in the US, UK and APAC.

Project #1
Title:                SEO, and HTML Design ( US
Client:             Sulekha Classifieds
Industry:        Women’s Portal
Duration:       1 years and 6 Months
Role:               SEO & HTML Designer
Description:  The client is an Award winning Information portal dedicated to Women.

Role & Responsibilities:
·         HTML Platform - Building the web portal by incorporating both the niche features of web development & E-marketing
·         HTML validation & Link development (off page optimization)
·         Web maintenance & Support
Project #2
Title:                SEO, and Web Analytics ( India
Client:             Uditi Technologies
Industry:        Software & Web Development Company
Duration:       1 year
Role:               SEO Strategy Consulting
Description:  Uditi Technologies is a Chennai (India) based software development company, delivering customized software solutions and web based software solutions.
Role & Responsibilities:

·         Responsible for complete SEO process (on & off page optimization) and web analytics
·         Provided SEO guidance and recommendations for SEO friendly website design and development
·         Developing and improving websites to enhance natural search rankings
·         Preparing traffic report using Google Analytics. Manual reports for checking the ranking of sites in Search Engines like Google, Yahoo, and Bing
·         Interacting with various business stakeholders to gather their business requirements
Project #3
Title:                SEO, Blogging, and Web Analytics ( India
Client:             Carazoo (IZMO Cars)
Industry:        Automobiles Portal
Duration:       3 Months
Role:               Project Manager & Strategy Builder
Description: is India’s first & only car portal with interactive animations facilitating the purchase and sale of Cars in India and has the major features.
Role & Responsibilities:

·         Responsible for complete SEO process (on & off page optimization)
·         Provide strategic guidance, advice and support to the business units
·         Introduced an approach to incorporating Search Engine Marketing. Applying Social Media Optimization through MySpace, Facebook and Twitter by creating and advertising Business Pages, Promoting updated News, Blogs, Images and Videos
·         Successfully, implemented and created SMO concept to connect social activities and made attractive Indian automobile blog in the following path:

Project #4
Title:                SEO, and Web Analytics ( India, and US
Client:             Sulekha Classifieds
Industry:        Classifieds Portal
Duration:       3 years and 3 Months
Role:               Project Manager & Strategy Builder
Description:  Sulekha Classifieds is India’s number one classifieds portal.

Role & Responsibilities:
  • Responsible for SEO lead generation and Organic Traffics
  • In order to track the dynamic site performance through Google Analytics and refer internal data’s tracked by developers to compare and produce insights
  • Determined the strategy and executed the tactics necessary to drive traffic to web sites with the ultimate goal of delivering a positive ROI via conversions, leads, and sales
  • Trend Analysis and making new action plans for improving site traffics
  • Coordinate with web designers and programmers to ensure that prototype WebPages are search engine optimized
  • Collaborating with web developers to enhance data collection methods. Extracting and compiling online and offline data from Analytics and database to help the team make more intelligent and data-driven decisions
  • Modifications made to accommodate new search engine features and upgrades, also changes made in accordance with analytical findings
  • Keyword targeting plans are assessed and adjusted frequently
  • Update backlinks (incoming links to the site) to maintain higher rankings
  • Maintain large number of data’s on every month and provided MoM, QoQ and YoY performance on timely
  • Identifying the High potential and High/Medium/low Conversion keywords and improve their Search Engine Ranking Position (SERP) to get more conversion and traffics
  • Reduced marketing spend from Pay Per Click, Banner Ads and Affiliate Marketing

SEO, PPC & Website Design Projects Covered

Country: India, US, UK, Japan, China, South Korea, Taiwan, Hong Kong, and Australia

Technical: HTML, CSS, .NET, J2EE, PHP, ASP, Perl/CGI, Zoomla

List of Categories
Automobiles, B2B, Blogs, Buy & Sell, City, Classifieds, Dealers, Education, Finance, for all type of Services, Healthcare & Medical Equipment, Herbals & Medicine, Hotels, Immigration, Insurance, Jobs, Motivational Speakers, Movies, Food, Forums, Lawyers, Musicals, Real Estate, Rentals, Six Sigma, Software, Testing, Web, Travel, Women's Care/Beauty, Yellow pages, Consumer Goods.

Education Profile:

B.E [Information Technology], Annamalai University, 2000 – 2004
MBA [Marketing] University of Madras, 2010 - 2011

Professional Skills:

Scripting Languages: HTML, CSS, JavaScript and XML
Tools: Click Tracks, Google Analytics, IBM Coremetrics Google Sitemap, XENU, Web CEO, Web Position Gold, IBP, Word Tracker & Good Keywords
Testing Tools: W3C (HTML, XHTML, CSS), CSE HTML Validate
Multimedia: Adobe Photoshop 7.0
Operating Systems: DOS, Linux, and Windows 9x/NT/ME/XP/Visa/7

Area of Interest:
  • Organic Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Optimization (SMO) / Web 2.0
  • Campaign Management
  • Email Marketing
  • Business Development
  • Online Data Research
  • Web Analytics
  • Search Engine friendly Web Design & Usability

Senthil Murugappan

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