SEO CV, SEO Resume, SEO Expert India

SENTHIL MURUGAPPAN

Flat No.264, 'B' Block, G1,
Nethaji Street, Gnanamoorthy Nagar,
Ambattur, Chennai – 600 53.
E-mail: seoanalyzer@yahoo.com
Mobile No: +91 – 99625 11010


Profile:

• 8+ years of experience in the areas of Search Engine Optimization (SEO), Market Research, Business Development & Technologies. Extensive experience in executing projects involving
• Search Engine Marketing (SEM), Social Media Optimization (SMO), Web Analytics, Market Research including online consumer behavior, understanding Search Engine behaviors, etc
• AdWords Qualified Individual with Specialization in Search Advertisement
• Certified Microsoft Advertising Professional
• Instrumental in Strategizing for web promotions and single handedly driving millions of organic traffic to company websites and indexed billions of web pages in major search engines.
• Handled more than 35 client base and significantly raised rankings of client's websites within top 10 in major search engines (Google, Yahoo and MSN/Bing) for most of the keywords.
• Gained extensive experience and understanding of Web Analytics (Click Tracks, Google Analytics and etc), Google AdWords and Google Adsense for client accounts.
• Good communication, interpersonal, problem solving skills and spearheading a team of Executive to excel in performance and client deliverables for carrying out various SEO campaigns.
• Analyzing requirement and providing web promotions solutions to clients' which involves designing & implementing Search Engines Marketing plans Operational strategies like Keyword research, Competition analysis, Site analysis, Search Engine Marketing (SEM) Plan, Web Penalty Solutions, Web Marketing Strategies, etc
• Pre analyzing solutions for potential clients Content Management and optimization based on Latent Semantic Indexing (LSI) Supervising & monitoring the complete execution of the projects in terms of planning the objectives, operations, time frame, quality checks, etc.
• Relationship management with key clients for ensuring their satisfaction with the services to enhance & retain business Constant research & up-gradation of knowledge regarding Search Engines and technologies Impart training to SEO Trainees and Support Executives Inter Departmental co-ordination related to the workflow and quality of deliverables.
• Have received appreciation from the top-level management for executing projects within the set time and demonstrating outstanding performance.
• Proficient at conducting pre & post sales support & presentations for business development.
• Resourceful at maintaining cordial relations with international clients mainly in the US, UK and APAC.

Project #1

Title:                SEO, and HTML Design (www.targetwoman.com) US

Client:             Sulekha Classifieds

Industry:        Women’s Portal

Duration:       1 years and 6 Months

Role:               SEO & HTML Designer

Description:  The client is an Award winning Information portal dedicated to Women.

Role & Responsibilities:

 

·         HTML Platform - Building the web portal by incorporating both the niche features of web development & E-marketing

·         HTML validation & Link development (off page optimization)

·         Web maintenance & Support

Project #2

Title:                SEO, and Web Analytics (www.uditi.net) India

Client:             Uditi Technologies

Industry:        Software & Web Development Company

Duration:       1 year

Role:               SEO Strategy Consulting

Description:  Uditi Technologies is a Chennai (India) based software development company, delivering customized software solutions and web based software solutions.

Role & Responsibilities:

·         Responsible for complete SEO process (on & off page optimization) and web analytics

·         Provided SEO guidance and recommendations for SEO friendly website design and development

·         Developing and improving websites to enhance natural search rankings

·         Preparing traffic report using Google Analytics. Manual reports for checking the ranking of sites in Search Engines like Google, Yahoo, and Bing

·         Interacting with various business stakeholders to gather their business requirements

Project #3

Title:                SEO, Blogging, and Web Analytics (www.carazoo.com) India

Client:             Carazoo (IZMO Cars)

Industry:        Automobiles Portal

Duration:       3 Months

Role:               Project Manager & Strategy Builder

Description:  Carazoo.com is India’s first & only car portal with interactive animations facilitating the purchase and sale of Cars in India and has the major features.

Role & Responsibilities:

·         Responsible for complete SEO process (on & off page optimization)

·         Provide strategic guidance, advice and support to the business units

·         Introduced an approach to incorporating Search Engine Marketing. Applying Social Media Optimization through MySpace, Facebook and Twitter by creating and advertising Business Pages, Promoting updated News, Blogs, Images and Videos

·         Successfully, implemented and created SMO concept to connect social activities and made attractive Indian automobile blog in the following path: http://blog.carazoo.com/

Project #4

Title:                SEO, and Web Analytics (classifieds.sulekha.com) India, and US

Client:             Sulekha Classifieds

Industry:        Classifieds Portal

Duration:       3 years and 3 Months

Role:               Project Manager & Strategy Builder

Description:  Sulekha Classifieds is India’s number one classifieds portal.

Role & Responsibilities:

• Responsible for SEO lead generation and Organic Traffics
• In order to track the dynamic site performance through Google Analytics and refer internal data’s tracked by developers to compare and produce insights
• Determined the strategy and executed the tactics necessary to drive traffic to web sites with the ultimate goal of delivering a positive ROI via conversions, leads, and sales
• Trend Analysis and making new action plans for improving site traffics
• Coordinate with web designers and programmers to ensure that prototype WebPages are search engine optimized
• Collaborating with web developers to enhance data collection methods. Extracting and compiling online and offline data from Analytics and database to help the team make more intelligent and data-driven decisions
• Modifications made to accommodate new search engine features and upgrades, also changes made in accordance with analytical findings
• Keyword targeting plans are assessed and adjusted frequently
• Update backlinks (incoming links to the site) to maintain higher rankings
• Maintain large number of data’s on every month and provided MoM, QoQ and YoY performance on timely
• Identifying the High potential and High/Medium/low Conversion keywords and improve their Search Engine Ranking Position (SERP) to get more conversion and traffics
• Reduced marketing spend from Pay Per Click, Banner Ads and Affiliate Marketing

SEO, PPC & Website Design Projects Covered

Country: India, US, UK, Japan, China, South Korea, Taiwan, Hong Kong, and Australia


Technical: HTML, CSS, .NET, J2EE, PHP, ASP, Perl/CGI, Zoomla


List of Categories
Automobiles, B2B, Blogs, Buy & Sell, City, Classifieds, Dealers, Education, Finance, for all type of Services, Healthcare & Medical Equipment, Herbals & Medicine, Hotels, Immigration, Insurance, Jobs, Motivational Speakers, Movies, Food, Forums, Lawyers, Musicals, Real Estate, Rentals, Six Sigma, Software, Testing, Web, Travel, Women's Care/Beauty, Yellow pages, Consumer Goods.


Education Profile:

B.E [Information Technology], Annamalai University, 2000 – 2004
MBA [Marketing] University of Madras, 2010 - 2011

Professional Skills:

Scripting Languages: HTML, CSS, JavaScript and XML
Tools: Click Tracks, Google Analytics, IBM Coremetrics Google Sitemap, XENU, Web CEO, Web Position Gold, IBP, Word Tracker & Good Keywords
Testing Tools: W3C (HTML, XHTML, CSS), CSE HTML Validate
Multimedia: Adobe Photoshop 7.0
Operating Systems: DOS, Linux, and Windows 9x/NT/ME/XP/Visa/7



Area of Interest:

• Organic Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Optimization (SMO) / Web 2.0
• Campaign Management
• Email Marketing
• Business Development
• Online Data Research
• Web Analytics
• Search Engine friendly Web Design & Usability

Yours,
Senthil Murugappan